From visual strategy sessions where we explore every nuance of your brand narrative to purposeful photography shoots where we craft imagery that captures your authentic essence - my approach remains consistent. I collaborate with you to create visual stories that don't just connect with your audience, they convert them into believers. Whether we're diving deep into your brand's vision or bringing that story to life through the lens, every frame is designed to invite your ideal customer into the world you've created.
The strategic foundation that transforms scattered visuals into cohesive brand storytelling.
Visual strategy is for the business owner who wants to do a deep dive into their visual aesthetic. Whether you're planning a photo shoot and need every detail to strategically tell your story, or you're feeling a little lost and need direction, this service creates clarity. We'll explore color palettes, mood, composition, location selection, and styling direction to develop a comprehensive roadmap that elevates your storytelling with any photographer or creative team you choose to work with.
Visual storytelling that connects with your audience and converts them into customers.
You're looking for more than just pretty pictures and want to work with someone who is more than just a photographer. You need a collaborative partner who helps direct and elevate the overall shoot, someone who understands your target audience so deeply that every image goes beyond beauty to create genuine connection and conversion. This isn't just about capturing what looks good - it's about crafting visual narratives that tell your authentic story while strategically moving your audience from browsers to believers.
Movement that transforms your brand story into an immersive experience.
We're living in a world where movement is everything. Video allows the elements of your brand to come alive, creating an immersive experience that invites viewers directly into your world. From dynamic reels to captivating social content, videography transforms static moments into stories that breathe, flow, and engage your audience in ways that still imagery simply can't achieve.
Absolutely. While I'm based in Greenville, SC, I believe the best stories shouldn't be limited by geography. I love collaborating with brands wherever their authentic narrative unfolds - whether that's in your flagship location, a meaningful setting that reflects your brand's essence, or a destination that enhances your visual story. Travel arrangements are seamlessly incorporated into our planning process to ensure we create imagery in the perfect environment for your brand's unique narrative.
Rather than one-size-fits-all packages, everything I create is tailored to each business's specific needs and story. During our initial consultation, we'll explore your brand's unique narrative, goals, and vision to craft a customized approach that serves your authentic story. This ensures you receive exactly what your brand needs to elevate its visual presence - nothing more, nothing less. Investment details are provided after we've had the chance to understand your specific requirements.
Absolutely. My visual strategy sessions create comprehensive roadmaps - including detailed direction, mood boards, and shot lists - that any skilled photographer can execute beautifully. During our consultation, we'll discuss how to structure the strategy work to set both you and your chosen photographer up for success. My goal is always to serve your brand's story in whatever way creates the most authentic, elevated outcome for your unique situation.
- Kensey Adair
It's always such a joy to work with Rachel — she's incredibly easy going yet has such a clear creative vision, which makes collaborating both effortless and inspiring. I love that she's open to trying new things and pushing creative boundaries; it makes every project feel fresh and fun. Working together has genuinely elevated the visual direction of my brand — her eye for detail and thoughtful approach have helped bring my ideas to life in such a beautiful and cohesive way.
— Cameron Wathern, Cameron Creative
Rachel is incredibly talented and such a joy to work with. Her photography has completely transformed Monkee's of the West End's identity. She has taken our new and more elevated creative vision, and brought it to life beautifully. Rachel brings positive energy and fresh ideas to every shoot, and consistently delivers high-quality content that has truly set us apart.
— Ann Nelson, TALK Greenville
Rachel brings a strong creative vision and a deep understanding of the nuances in both fashion editorial and product photography. She is a joy to work with throughout every stage—pre-production, on set, and in post-production. Collaborative, organized, and consistently creative, Rachel elevates every project she touches.