My approach is collaborative, never prescriptive. I listen first to understand your story, then work alongside you to translate that narrative into imagery that feels effortlessly authentic yet strategically purposeful. Whether we're crafting editorial content that captures your brand's essence or product photography that invites customers into your world, every frame is designed to move beyond pretty pictures and create genuine connections that convert.
In an over-communicated world, most marketing just adds to the noise. But what you're building is something meaningful that deserves to cut through the clutter. Visual strategy makes the difference between pretty pictures and powerful storytelling that authentically connects with your audience. The right imagery amplifies your vision in a way that invites genuine connection rather than just another pretty picture that lacks depth and story. You understand that authentic beats artificial every time, and you want visuals that reflect the care and intention you put into everything you do. Not generic content or trend-chasing imagery, but visual narratives that invite your ideal customers into the world you've thoughtfully created.
After 14 years photographing weddings, I discovered my passion for telling stories and learning about my clients' thoughtful choices. But when I lost my father in 2022, I realized I craved my weekends back - time with family, dogs, and my garden. So I shot my last wedding that June.
Years earlier, photographing my friend's jewelry line on her living room floor, she suggested working with businesses. That gave me courage to walk into a local store and propose creating content together. Three years later, my vision is clear: I work with female founders in the fashion, lifestyle, and travel industries to develop visual narratives that connect and convert.